POOR GRAMMAR AND BUSINESS

It is a proven fact that poor literacy can damage
your business.

A number of recent surveys have tried to quantify the amount of business lost to poor literacy amongst staff. Their findings make very sobering reading.
 
Research carried out in 2011 by online entrepreneur Charles Duncombe revealed that the revenue per visitor to a website was twice as high after a single spelling error was corrected. ‘If you project this across the whole of internet retail then millions of pounds' worth of business is probably being lost each week due to simple spelling mistakes,’ says Mr Duncombe, Director of the Just Say Please group.

 

In a 2010 survey of 163 business professionals:
  • 100 per cent acknowledged that writing errors influenced their opinions about a business.
  • 77 per cent have eliminated a prospective company in part because of writing errors.
  • 57 per cent will eliminate a prospective company from their list if a print brochure has one writing error.
  • 3 out of 10 web visitors will leave if a website contains writing errors. Remember that you have between 5 and 7 seconds when a person first visits your website to convince them to stay. Writing errors will often make them leave immediately.
  • 75 per cent of professionals surveyed considered misspelled words inexcusable.

 

Evidence from the Learning Skills and Improvement Service suggests that poor literacy and numeracy skills cost industry around £4.8bn per year.
 
Deficient literacy alone could cost firms of 51 to 100 employees up to £86,000 per year, whereas firms of 1000 or more employees could suffer losses of £500,000.